“More bullish on UK consumption”

Good news for suppliers of consumer durables

The key chart

Estimated growth in excess UK money holdings in £mn (Source: CMMP)

The key message

UK households (HHs) were already “poised to disappoint” before COVID-19 hit as post-GFC consumption drivers proved unsustainable. During the pandemic, consumption fell much faster than incomes as savings increased markedly. HHs continued to accumulate money holdings at rates well in excess of the pre-COVID period in 1Q21 while YoY declines in consumer credit hit historic levels.

Monthly money flows followed the timing of lockdown restrictions and relaxations closely. This suggests a relatively large element of “forced” savings that could be released relatively quickly to support economic activity. That said, much of these accumulated savings have accrued to HHs that already have sizable savings, have higher incomes, and are older – such HHs typically spend less from any extra savings they accumulate.

Excess money holdings reached £139bn at the end of 1Q21 (CMMP estimates) and could total £164bn by the end of 1H21 (below the OBR’s forecast of £180bn). The latest Bank of England forecast suggests that 10% of these excess money holdings will be spent over the next three years, compared with 5% previously (and current OBR forecasts). This c£16bn spending boost is likely to be front loaded into 2H21 and 1H22.

It is reasonable to assume that a large proportion of this will be directed towards durable goods whose consumption was delayed during lockdown (eg, car sales). So-called “social consumption” will naturally benefit too, but there is only so much time that can be made up – you can only eat so many meals in one day!

Please note that the summary comments above and charts below are extracts from more detailed analysis that is available separately.

The key message in six charts

Post-GFC/Pre-Covid: HH consumption funded initially by slowing rate of savings

Trends in HH savings and savings ratio since 4Q07 (Source: ONS; CMMP)

During COVID: HH savings increased markedly

Impact of COVID pandemic on HH savings rate (Source: ONS; CMMP)

1Q21 – HHs accumulate money holdings at c.4x pre-COVID levels

Monthly flows of HH money holdings in £bn (Source: BoE; CMMP)

1Q21 – HH repay consumer credit, YoY growth at historic low

Impact of COVID pandemic on HH demand for consumer credit (Source: BoE; CMMP)

Looking forward – excess money holdings estimated to reach £164bn in 1H21

Estimated growth in excess UK money holdings in £mn (Source: CMMP)

Looking forward – HH to spend more excess savings than previously thought

BoE’s upgrades to HH consumption consistent with survey results (Source: BoE/NMG survey; CMMP)